A home builder’s website isn’t just a digital brochure—it’s your 24/7 sales machine. In a market driven by trust, speed, and visuals, your website has to sell, not just tell.
Forget flashy for the sake of it. The design should direct the user towards action: booking a call, viewing designs, or downloading a guide. Clear design equals clear results.
Every builder claims quality, but what’s really your edge? Is it sustainable builds? Passive homes? State it boldly, early, and often. Clients don’t have time to dig for the value—you need to make sure it's clear.
Examples of a Unique Selling Propositions for a builder:
Too much text kills conversions. Use white space to lead the eye to CTAs. Every element should have a purpose—don’t clutter.
Sneaky tip: one clever way to write website content for your website, is to dig through positive feedback from your customers - whether that's in emails, forums, or face-to-face, and keep the best of it to integrate into your website copy.
Video and image content builds familiarity fast. Videos of your team and help prospective clients feel like they’ve already met your team. Combine this with high-quality images of past work, not stock photos—clients can tell the difference. Virtual Reality (VR) walkthroughs, like those Perry Homes provides through Matterport, let clients explore a build before even making contact—instantly showcasing your business's capabilities and building trust from the first interaction.
Keep contact forms short and actionable. 3-5 fields max. Reduce friction, and don't make potential leads jump through hoops to get in touch.
Here's an example landing page structure for a home builder:
A high-performing home builder website will streamline your prospective customer's experience with you as a builder, help clients understand your build process and enquire about your services, easily.
Want a website that converts fast? Book one of our limited spots for a blitz, and get a high-impact site in record time. Reserve your place.
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